How COVID-19 Is Accelerating America’s Tech Hole

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Findings level to long-lasting penalties for each tech business and society

COVID-19 is shining a lightweight on the inequities in our society – and know-how isn’t any exception.

Ketchum’s current Model Reckoning 2020 examine showcases two inflection factors that divide altering emotions about know-how. Confronted with the present pandemic, folks in higher-income households (making $100,000 a 12 months or extra) really feel rather more positively about know-how of their lives than folks dwelling in middle- or lower-income households. There’s a break up between how millennials/Gen Z really feel about know-how versus Gen X and Child Boomers. Individuals aged 40 and older are anxious concerning the impression of know-how within the COVID-19 world in a lot better proportions than youthful generations.

Learn Extra Concerning the Tech Hole

Uncover extra particulars concerning the examine findings and implications in our current weblog posting and supporting infographic.

Uncover Extra About Shopper Personas

Customers immediately are dealing with a disaster tradition led to by COVID-19 and social justice points. Outcomes reveal dramatic shifts in client notion and conduct that manufacturers want to grasp. Learn the Model Reckoning 2020 press launch. Uncover current shopper work exhibiting manufacturers transferring ahead as they navigate disruption.

Discover the Social Permission and Expertise Examine

In accordance with Ketchum’s second annual Social Permission and Expertise Examine, two-thirds (66%) of shoppers surveyed are fearful about information privateness, which is the very same proportion as these involved about information safety. One of many major causes for his or her anxiousness is that they don’t absolutely perceive, nor do they belief, what you’re doing with their information. And – sooner, slightly than later – they may demand you inform all of them about it.

Dive deeper by studying our POV on how COVID-19 has impacted know-how and social permission and by attending to know the Expertise Sandwich Technology, an particularly burdened inhabitants of oldsters with youngsters beneath 18 who additionally help their very own getting old mother and father with know-how. 

Study How Ketchum Can Assist

Discover out extra about our methodology and the way we can assist your know-how model navigate a world modified by COVID-19.

Melissa Kinch
Associate/Managing Director, Expertise
+1 310 437 2516
melissa.kinch@ketchum.com

Lisa Sullivan
Associate/Director, Expertise
+1 415 984 6281
lisa.sullivan@ketchum.com

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