LEGO Group, LEGO Basis Commit $50 Million for COVID-19 Aid

The LEGO Group and the LEGO Basis have introduced a dedication of $50 million to handle the wants of kids and households impacted by the COVID-19 pandemic.

Awarded by the LEGO Basis, the funding will likely be break up amongst three teams of companions working to supply COVID-affected kids with important provides in order that they’ll proceed to be taught by play. Grant recipients embrace Training Can’t Wait, which gives academic providers for youngsters caught up in emergencies and protracted crises; a number of present LEGO Basis companions whose work has been sophisticated by the unfold of the virus; and quite a lot of charity companions serving communities the place the LEGO Group has a major presence.

Based on UNESCO, the coronavirus has prompted greater than 100 and sixty international locations to implement nationwide college closures affecting 87 p.c of the world’s pupil inhabitants. In response to the closures and to assist alleviate among the pressure and stress for households sheltering at residence, the muse’s companions have launched a #letsbuildtogether marketing campaign throughout LEGO’s social media channels, in addition to an internet site, Let’s Construct Collectively, providing LEGO-related constructing concepts, each day challenges, and dwell build-a-longs.

“Caring for youngsters’s well-being and growth has been on the coronary heart of our tradition for greater than eighty-five years. We’re proud to proceed this custom and to do our half,” mentioned LEGO Group CEO Niels B Christiansen and LEGO Basis CEO John Goodwin in a joint assertion. “It is an awfully tough time, however collectively we will assist one another, be impressed, be secure, and be taught by play.”

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